Yazi

Cape Town, South Africa

Yazi is revolutionising customer research through its AI-powered WhatsApp platform, enabling companies to collect deep, authentic insights at an unprecedented scale. Founded by Timothy Treagus and Mzwandile Sotsaka, Yazi leverages WhatsApp’s universal accessibility to achieve response rates 6.7x higher than traditional methods. The platform offers AI-moderated interviews, surveys, and diary studies, with a focus on event-triggered customer feedback for financial services, retail, and telecommunications clients. Already serving major brands like Ipsos, Avon, and Old Mutual, Yazi is transforming how businesses understand their customers, particularly in emerging markets where traditional research methods fall short.

www.askyazi.com

Tim Treagus

co-founder & CEO

Tim Treagus is the co-founder and CEO of Yazi, a WhatsApp-based research platform revolutionising customer insights in emerging markets. A Cape Town native and UCT graduate with a BBus Sci in Finance, Tim began his entrepreneurial journey at university, starting a business with a close friend, Emma, who later became his wife. His first venture, Billo, an e-commerce brand, ignited his passion for building companies and solving problems through technology. Driven by his desire to work in the tech startup space, Tim joined The Delta, a venture builder, where he gained valuable experience in scaling early-stage companies. In May 2022, Tim co-founded Yazi, combining his research expertise and technology background to make qualitative insights more accessible and representative across global markets.

TRIGA VENTURES IS A NON-PROFIT AND PUBLIC BENEFIT ORGANISATION (PBO) IN SOUTH AFRICA AND ALSO HAS A 501(C)(3) AFFILIATION IN THE USA.

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