Let’s Be Friends

Let’s Be Friends is a design and animation studio that excels in crafting high-quality brand communications and digital products. Specialising in digital brand development, UI/UX design, motion graphics, and 3D animation, LBF brings fresh inspiration and perspective to every creative challenge it takes on. With a foundation in working with sportswear brands, LBF has partnered with global giants like Nike, Asics, Puma, and Reebok, as well as shaping the brand identity of South Africa’s leading grocery delivery service, Checkers Sixty60. Their slogan, “Digital products made with analogue care,” reflects their commitment to excellence with every project.

Philip Erasmus is a multidisciplinary creative professional and founder of Let’s Be Friends design and animation studio. While having roots in the music industry (as the drummer of local Afrikaans band Die Heuwels Fantasties), he has since focused his creative endeavours on the advertising industry, where he has successfully grown his consultancy to a vibrant creative team. As a Vega Brand Communications School graduate equipped with an additional marketing qualification, Philip produces creative work that is visually appealing and strategic from a business point of view. He has led creative campaigns and product launches for a variety of local and international brands including Nike, Checkers Sixty60, Asics and Ray-Ban.