Chem-Dry Excel

Paarl, South Africa

Chem-Dry specialises in carpet, upholstery and drapery cleaning using the innovative Hot Carbonated Extraction cleaning method. Globally, Chem-Dry has a footprint in more than 30 countries. Operating in Paarl, Wellington and Franschhoek, Chem-Dry Excel is one of 50 franchises in Southern Africa. Each franchise is independently owned and operated.
Under new ownership, the 22-year-old Excel franchise has experienced tremendous growth over the past 18 months, building on a solid foundation of loyal customers and word-of-mouth referrals. New thinking, a fresh approach to client relationships, schedule optimisation, and employee empowerment are the major drivers towards growth. The commitment to delivering outstanding results and personalised service has positioned it as a leader in the local cleaning industry.

Nicol Truscott

Managing Director

Nicol is a highly relational individual who is passionate about serving her community. Her professional journey began with a degree in Community Development, leading to a career as an NGO Programme Manager. Today, Nicol is the Managing Director of Chem-Dry Excel, a carpet and soft furnishing cleaning franchise operating in Paarl, Wellington, Franschhoek and Worcester. Nicol enjoys using technology to create systems that streamline operations and cultivate growth and service excellence. She firmly believes that people—whether employees or customers—are their business’s greatest assets. Faith and family are key ingredients to Nicol’s life as she and her husband, Vilje, raise their three children.

Vilje Truscott

Director

Vilje Truscott is a Director of Chem-Dry Excel and a practising dentist passionate about entrepreneurship. As a visionary leader with a servant’s heart, Vilje thrives on maximising the potential he sees in others. He is detail-oriented and effective at implementing systems. Vilje is a devoted family man, prioritising his role as husband to Nicol and father to their three children. His leadership, both in business and in life, reflects his deep values of service, faith, and family.

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