JOHANNESBURG, South Africa
Preferental is a leading PropTech platform revolutionising the way landlords manage and grow their property portfolios. By leveraging cutting-edge technology and expert support, they provide landlords with a comprehensive solution for managing their properties easily and efficiently. The Preferental flagship service, the Preferental Promise, is a game-changer in the rental market. It offers landlords a guaranteed rental payment on the 1st of each month, even in case of rental default, protection against property damage, and coverage of legal fees for eviction. This innovative service is 75% cheaper than traditional estate agents, allowing landlords to build generational wealth by effectively growing their property portfolios.
FOUNDER & CEO
After completing an Honours degree in Risk Management at the University of Potchefstroom, Ross embarked on a career that saw him working for RMB Holdings, Momentum Investment, and eventually joining Deloitte Consulting. Throughout his professional journey, he gained extensive experience in insurance, asset management, technology, and strategy & innovation. In 2017, Ross established Preferental, a cutting-edge PropTech platform tailored to cater to the needs of residential landlords while reducing their financial exposure. With a passion for innovation, Ross is committed to positioning himself as a leader in the PropTech industry in South Africa. His expertise lies in utilising innovative technologies and logical thinking to solve real-life problems.